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Fashion · Collection campaigns

Yalla

Two collection launches.

Role

Campaign photography · Trailer direction, shooting & editing support

Service

Campaigns & Launches

Four models wearing Yalla hoodies in a cinematic low-angle elevator photograph
Yalla · Fashion · Collection campaigns

Brief

Create launch assets for two collections.

Approach

I photographed products and campaign looks, with supporting work on the trailers.

Deliverables

  • Comfort Collection campaign and metro-station lifestyle photography
  • 48 Jersey Collection product and lifestyle photography
  • Supporting contributions to the collection trailers

Yalla / The collections

Comfort Collection

Movement, light, and the everyday rhythm of the metro.

Four models in Yalla hoodies photographed from below inside an elevatorTwo models wearing charcoal Yalla hoodies beside sunlit metro station windows

Yalla / The collections

48 Jersey Collection

Product and lifestyle photography for the collection launch, with creative support for the trailer.

Model wearing a black and white Yalla 48 jersey and head scarf beside a metal railing

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